Passport Program
Urality's Passport Program helps you reignite local activity through community-wide
digital check-ins.
Participation
Through Activation
Urality's Passport Program is a community wide digital check-in program that promotes businesses or events in your community.
- Passport programs work through simple QR code activation and signup by patrons at participating establishments.
- Engage with patrons when they check into locations by rewarding stamps that appear on their passport and send email notifications.
- Urality provides the tools to create and manage your Passport Programs for both members and patrons!
Measuring the Impact of Foot Traffic
Along with digital check-ins, we provide metrics surrounding foot traffic in your community:
- Location(s) of check-ins
- Time of Day
- Day of Week
These can be used as filters to discover missed opportunities for business in your community.
Download a list of patrons to include in current and future marketing opportunities.
Case Study: Covington Grub Crawl
In 2021, post initial pandemic wave, Covington Kentucky was looking for a way to reconnect locals with the downtown. As part of this effort, they wished to cross promote their event calendar for the summer and collect more information about patrons. A traditional punch card program could work, but would limit opportunities for additional engagement.
Passport is available as part of our Community Engage Plan.
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